Meow Mix is all about the unique moments that people and their cats share together. These four spots celebrate simple moments while introducing two new products and promoting an original.
Colon cancer is the second leading cause of cancer-related deaths in the United States, but when it is detected early, it is also one of the most treatable. Unfortunately it’s a taboo subject that most people are uncomfortable discussing. Our goal was to get people talking and create some buzz to raise awareness about the importance of getting screened. We made the conversation unavoidable with a head-turning campaign.
The press took notice as well and helped spread the message of the importance of getting a colon cancer screening as far as France and the UK
+ 1795% Meredith's Miracles Web Traffic
To reach a millennial audience in the stain aisle, we assimilated finding the perfect stain with popular dating culture. Using online video content, digital advertisements and social posts on Facebook, Instagram and Pinterest, we encouraged young homeowners to find their Stainmate. We also spoke to the target's fear of commitment with Cabot’s Worry-Free Project Guarantee, which would prevent any potential regret.
As the official sponsor of FIFA, McDonald's needed to generate hype for the soccer tournament while getting consumers equally excited about their core menu items. So we took the focus of all the action and passionate play, the soccer ball, and replaced it with the McDonald's Menu.
As the official sponsor of NCAA, Coca-Cola needed to be portrayed as the ultimate party beverage while cheering on your team. We worked with photographer, Bil Zelman to create an authentic, celebratory aesthetic that embodied the energy and enthusiasm sparked from March Madness.
Meow Mix was looking for a digital campaign that would create an experience that people and their cats could do together. We aimed to reach a millennial audience to build brand affinity and promote two new products, Bistro Recipes cat food and Brushing Bites Cat treats. We built a site that hosted two unique digital experiences, each hosted by one of the new items.
Meowsterpieces is a digitial experience that allows the user to create a piece of art from a photo of them and their cat. They are able to choose from six artistic filters and six frames. They can then share their art, download to their device or order an actual physical canvas of their painting.
Cat Giffer allows users to create their own cat gif using our six pre-created gif overlays or six meme filters. This experience is designed for ease and then allows users to share or download their cat gif creation.
+53% Social Sharing
+4% Wet Food Sales
+8% Treat Sales
+9% Dry Food Sales
McDonald's always strives to bring high quality ingredients to their menu whenever possible. The newest item on the McDonald's menu, making it's way into Happy Meals and breakfast menu items was blueberries. We created two separate looks, one for the Happy Meal announcement and one for the breakfast menu.
As consumers start to value healthy food choices, the farm-to-table aesthetic has become trendy. Knowing that milk has been farm fresh and naturally nutritious since day one, we positioned milk as the real farm-to-glass beverage. With simple farm cues, fresh copy, and homemade food pairings, we brought the farm to the dairy aisle.
We sketched all of the compositions and collaborated with Chicago based photographer, Stephen Hamilton, to bring the idea to life using props that were indicative of a farm house setting.
We were tasked to create a canvas ad that would celebrate the bond between people and their cats while driving consumers to create a Meowsterpiece on Meow Mix's website. As a result, we created larger than life Meowsterpieces by reaching out to consumers in search of the most unique cat stories. We then collaborated with muralists to bring the stories to life in paint.
WES + STEVE
After serving several tours in Iraq and Afghanistan, Wes met Steve and they have been attached at the hip, and shoulders, ever since. Steve has become a furry source of support as Wes transitions from military life to being a civilian.
Lauren and Chris Welke have been together for seven years. But it’s their cats, Miles and Brutus that make them one big happy cat family. Not only did Miles and Brutus make an appearance on top of their wedding cake, but instead of asking for gifts, the Welkes registered for donations at a local cat shelter and raised $3,000 for cats in need.
More than 13 million kids face hunger in America and may miss out on basic staples including milk. When school lets out for summer kids lose access to school meal plans and often don’t get the nutrients they need. In order to drive awareness for June Dairy Month we removed milk from the grocery store, showing people what it’s like for kids without.
TAZO is known for their portfolio of teas, but when it came to chai, consumers were uneducated and intimidated. We were challenged to break through to a millennial audience, known for their passion for travel and trying new things. This campaign aims to inform consumers upon the ingredients in chai and challenge them to accept a new adventure.
Meow Mix launched Irresistibles treats and needed a message that would differentiate their product from competitors. In order to make Irresistibles stand out, we assigned an occasion for treating: irresistible moments. The campaign was kicked off with a website that prompted people to submit irresistible photos and videos of their cats in exchange for a bag of free treats. Creative also included tv, social, direct mail, digital banners, national retail work and retailer specific elements.
The Budweiser Canada market needed a new look that celebrated summer. This geometric artwork, inspired by the Budweiser logo, aims to capture the frivolity and relaxation of summer activities such as boating, camping and fishing so that summer can last longer.
Archer, a company that makes home care products for men, signed the largest sports endorsement deal of all time with minor league baseball player Clay Chapman. 3.4 Billion dollars to be paid over 10 million years.
To create buzz around the brand, we intercepted the 2017 NFL Draft. When players got drafted, we tweeted at them in real time, congratulating them on their contract and letting them know that the real money is in endorsements.