Colon cancer is the second leading cause of cancer-related deaths in the United States, but when it is detected early, it is also one of the most treatable. Unfortunately it’s a taboo subject that most people are uncomfortable discussing. Our goal was to get people talking and create some buzz to raise awareness about the importance of getting screened. We made the conversation unavoidable with a head-turning campaign.
The press took notice as well and helped spread the message of the importance of getting a colon cancer screening as far as France and the UK
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