From a round of golf to backyard barbecues, guys have their own way of being… guys. 

And these moments should never be missed because of bladder leaks. So in our latest ad campaign, we’re encouraging men to “Keep It Dry, Guys.” More than a brand promise, "Keep It Dry, Guys" is a colloquial rallying cry to men – something that feels like it could come from another guy rather than a big brand. But it gives us a chance to show how using Depend products, from Guards and Shields to Briefs, is the most masculine thing men can do to stay in the moments guys love most.