We created launch materials for the first and only eye drop to treat age-related blurry near vision
We worked with Serena Williams to tell the story of a professional athlete, business person and caring parent who can’t afford to put her life on hold when a migraine strikes. We created digital and social touchpoints that communicated product efficacy, brand benefit and drove to the landing page where consumers could share their own migraine story and gain access to exclusive content with Serena.
We created a bold social campaign that would excite current and new users about Botox’s biggest annual promotion for Botox Day. Due to the hype around the event, the $50 Gift Cards sold out in a matter of hours. The campaign generated tremendous engagement including the highest number of recorded treatments in a single day.
625 MILLION Impressions
1.6 MILLION Visitors to the site
7,331 HCPS posted to social media
3X More transactions than previous year
Restasis allows people to make their own tears, just like they make their own story. These photographs tell the story of how the #1 prescription drop for chronic dry eye empowers people to continue doing things for themselves.
Brand assets were implemented across Restasis touchpoints to speak to an audience passionate about DIY projects and interests where dry eye can easily interfere.
Botox Cosmetic wanted a rebrand that would humanize the brand. This raw and inclusive campaign re-positioned the brand as a belief system and a community.
Featured on
Ads of the World, Little Black Book Online, Adeevee, Coloribus, Advertolog and DailyMail
Colon cancer is the second leading cause of cancer-related deaths in the United States, but when it is detected early, it is also one of the most treatable. Unfortunately it’s a taboo subject that most people are uncomfortable discussing. Our goal was to get people talking and create some buzz to raise awareness about the importance of getting screened. We made the conversation unavoidable with a head-turning campaign.
The press took notice as well and helped spread the message of the importance of getting a colon cancer screening as far as France and the UK
RESULTS
+ 1795% Meredith's Miracles Web Traffic
JUVÉDERM® VOLUMA™ XC launched a new indication for the chin and cheek, helping to shape the cheeks and define the chin. The campaign included online video, digital, social and product landing page.