The most iconic equity of the Meow Mix brand is it’s memorable jingle, composed entirely of “Meows.” These band posters, album covers and swag are designed to represent different music genres in which the Meow Mix jingle could be composed and produced.
Every year McDonald's celebrates the Lunar New Year in restaurants across the nation. In 2014 it was the year of the horse, and the brand wanted something that would be visually arresting and culturally meaningful. In Chinese culture, the bamboo, plum blossom, orchid, and chrysanthemum are collectively referred to as the Four Noble Ones. These plants also symbolize the four seasons. We worked with illustrator, Jennifer Hom, to design a poster that incorporated these plants and embodied the structure and energy of a rearing horse. We also created an interactive trayliner with instructions that taught customers how to fold the functional piece into a fan so that everyone could participate in the celebration.
Our design, UX and development team collaborated to redesign the recipe page on JackDaniels.com in order to optimize imagery, increase exploration and further educate visitors on each cocktail. We created a grid system that would hero cocktail photography while informing users of the Jack Daniel’s product in each recipe. The cocktail specific pages were designed with global use in mind by giving options for ounces (oz) and milliliters (ml). Recipe pages also were designed to include additional background information about each drink and options to see the next cocktail or explore similar recipes helped to increase discovery.
Darrell Lea Real Twists were launching in the United States and wanted to communicate to millennial women that they are a better candy choice. As a product with no GMO’s, no high-fructose corn syrup and no artificial ingredients, they are a candy that allows consumers to have fun with candy and feel good about indulging. We came up with the “Treat Yourself Right” platform, that would encourage candy lovers to try this new treat.
Jack & Coke is the most popular bar call in the nation, but it hadn’t been advertised by Jack Daniel’s in many years. To remind consumers of this beloved drink,, we created content that spoke to the cocktail build.
McDonald's always strives to bring high quality ingredients to their menu whenever possible. The newest item on the McDonald's menu, making it's way into Happy Meals and breakfast menu items was blueberries. We created two separate looks, one for the Happy Meal announcement and one for the breakfast menu.
This poster series aims to generate awareness for NAMI, the National Alliance on Mental Illness. Each poster has a different message when the headline is read in reverse, communicating the hope that NAMI can give people with mental disorders. Read the posters top to bottom then bottom to top.
We created Cat Zodiacs as a social series for Instagram, allowing Meow Mix followers to better understand their fur babies through catstrology. Every month we posted a different feline sign so that followers could learn more about their cat’s personality.
Posts are intended to be playful, entertaining and ultimately help people better connect with their cats. The series received positive feedback on all social channels and quickly became a monthly favorite.
We also created a compatibility quiz on Facebook, that allowed people to learn more about their relationship with their cat based on their zodiac signs.
I created an identity system and icon library for Arc Worldwide signage, presentations, and creative.
We were challenged to redesign Ronald McDonald to be more approachable and contemporary while still exuding the timeless iconography of the McDonalds lead spokesperson. After extensive research and exploration, we created an interactive, magnetic color form with our final designs so that the user could interact with , just like a child. We also created a book and presentation that detailed our process, inspiration, sketches and ideas.