At the Jack Daniel Distillery the same people who make Jack Daniel’s Tennessee Whiskey, also volunteer to protect it.

Jack Daniel’s Tennessee Fire donated $75,000 to the NVFC, a non-profit organization that helps provide training and equipment for volunteer firefighters across the country.

We told our story in order to gain awareness of the brand act and highlighted some of the individuals who work full time at the distillery and volunteer for the Jack Daniel’s Fire Brigade with social and digital creative.