We were tasked to create a disruptive master brand campaign that positioned Monistat as the real deal for fast yeast infection relief.

'Monistat That' turns the brand into a verb, positioning Monistat as the go-to solution for yeast infections. We leveraged relatable and humorous storytelling to get real and honest about women's health and created work for connected TV, social and digital.

51,297,008 impressions

39,367,732 views

86% video completion rate