As an official sponsor of the NBA, Jack Daniel’s invited NBA and Jack fans to enter to win a weekend in Lynchburg, Tennessee where they could bring four friends to not only learn about the whiskey making and distilling process, but to be coached by NBA Legends, Muggsy Bogues and Robert Horry. Our team created all promotional materials leading up the weekend including print, social and digital media as well as the entry website. We also all of the event assets used during the event experience including a Jack Daniel’s NBA locker room, a Jack Daniel’s basketball drills course.